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Only 15% of Marketers Run Creator Programs Well

Oct 6, 2026

Plus: CreatorIQ's integration bottleneck, Meta's live creator ads, and L'Oréal's TikTok Shop debut.

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7,000 Hotels. 21 Brands. 100 Creators.

Sep 29, 2026

Plus: TikTok takes the admin out of creator deals, and Best Buy and Sephora open TikTok shops.

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Hire Smart People. Trust Your Creators. Then Go.

Sep 22, 2026

Molson Coors and Chipotle show how. Plus: the industry's own measurement problem.

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A YouTube View Isn't Worth What It Was

Sep 15, 2026

Plus: Meta's $17B settlement changes teen reach, and creator-founded CEOs keep exiting.

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Temu Spent $962 Million on Creators Who Don't Exist

Sep 8, 2026

Plus, affiliate platforms are fighting over commissions that aren't theirs, and creator pricing still has no floor.

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Callaway Couldn't Say No to Good Good

Sep 1, 2026

Plus: Meta's $18B settlement, a $58M Sony lawsuit against Kroger, and the platforms racing past both.

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YouTube Is Paying Creators to Skip Netflix

Aug 25, 2026

Plus: institutional capital buying creator channels, Alex Cooper's exit from UTA, and Google's new access for mid-tier creators.

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The Scariest Thing in Creator Marketing Is Watching It Fail in Public

Aug 18, 2026

Plus: Twitch, Neutrogena, Phia, CreatorIQ, and Meta — every story is someone letting a default make a call that was theirs to make.

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Disney Opened the Vault. Amazon Opened the Ad Budget.

Aug 11, 2026

Plus: Unilever's 300,000 creators get stress-tested, OpenAI's luxury trip backfires, and Australia's ban barely moves the needle.

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Nobody Opts Out of the Attention Economy

Aug 4, 2026

Plus: LinkedIn's AI slop button, Reddit's shaky search traffic, and H1's best honesty campaigns.

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

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