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Callaway Couldn't Say No to Good Good

Sep 1, 2026

Plus: Meta's $18B settlement, a $58M Sony lawsuit against Kroger, and the platforms racing past both.

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YouTube Is Paying Creators to Skip Netflix

Aug 25, 2026

Plus: institutional capital buying creator channels, Alex Cooper's exit from UTA, and Google's new access for mid-tier creators.

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The Scariest Thing in Creator Marketing Is Watching It Fail in Public

Aug 18, 2026

Plus: Twitch, Neutrogena, Phia, CreatorIQ, and Meta — every story is someone letting a default make a call that was theirs to make.

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Disney Opened the Vault. Amazon Opened the Ad Budget.

Aug 11, 2026

Plus: Unilever's 300,000 creators get stress-tested, OpenAI's luxury trip backfires, and Australia's ban barely moves the needle.

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Nobody Opts Out of the Attention Economy

Aug 4, 2026

Plus: LinkedIn's AI slop button, Reddit's shaky search traffic, and H1's best honesty campaigns.

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The World Cup's Biggest Winners Never Paid FIFA

Jul 28, 2026

Plus: Gymshark's disclosure lawsuit, Amazon's new AI ad controls, and AE's back-to-school bet.

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Unilever automates everything except the relationship.

Jul 21, 2026

Plus: TikTok Shop's AI-fakes problem, provenance goes mainstream, and the EU's next move.

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Google Shows You How Search Finds Your Social Posts. At Last.

Jul 14, 2026

A free tool to check your Search and Discover visibility, and an EU ruling that could reshape who competes on AI search.

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TikTok Shop isn't a loyalty play.

Jul 7, 2026

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

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The two Cannes campaigns worth your Tuesday.

Jun 30, 2026

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

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Creator marketing intelligence for brand builders

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