The Sundae Tuesdae

TikTok Shop isn't a loyalty play.

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

The two Cannes campaigns worth your Tuesday.

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

Creator marketing is chaos. YouTube disagrees.

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

Brands Need Creator Infrastructure

Not just the creator campaigns that go with it — and Nike just showed why that matters.

3 platforms just bet on the same format

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

A creator film just beat Star Wars at the box office.

How did that happen?

Viewer asks. AI answers. You get skipped.

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

Your best marketing in 2026 won't be read by humans

And that changes everything about how to think about creator content.

Authenticity Is Now the Algorithm

Original Wins. Finally.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

Gift cards don't pay the rent.

The creator middle class is real. Some brands are still catching up.

What Coachella, Walmart, and Netflix Are Telling Us About Creator Marketing

What Instagram's affiliate launch actually means for brands

The playbook that almost broke Amazon is coming for TikTok Shop

The infrastructure is finally catching up

YouTube rebuilds the deal stack. Facebook writes checks. Unilever demands accountability. And Alix Earle cashes out.

Budgets Are Up, Deal Sizes Are Down

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Long-form creators want your TV budget

Creator marketing intelligence for brand builders — March 10, 2026

Creator marketing just grew up

New data, new money, and new expectations from creators themselves. Here's what happened this week.

The robots are coming for your influencer budget

AI is crashing creator marketing from every direction. Here's what happened this week — and what it means for your brand.