Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

Gift cards don't pay the rent.

The creator middle class is real. Some brands are still catching up.

What Coachella, Walmart, and Netflix Are Telling Us About Creator Marketing

What Instagram's affiliate launch actually means for brands

The playbook that almost broke Amazon is coming for TikTok Shop

The infrastructure is finally catching up

YouTube rebuilds the deal stack. Facebook writes checks. Unilever demands accountability. And Alix Earle cashes out.

Budgets Are Up, Deal Sizes Are Down

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Long-form creators want your TV budget

Creator marketing intelligence for brand builders — March 10, 2026

Creator marketing just grew up

New data, new money, and new expectations from creators themselves. Here's what happened this week.