YouTube

Temu Spent $962 Million on Creators Who Don't Exist

Plus, affiliate platforms are fighting over commissions that aren't theirs, and creator pricing still has no floor.

Callaway Couldn't Say No to Good Good

Plus: Meta's $18B settlement, a $58M Sony lawsuit against Kroger, and the platforms racing past both.

YouTube Is Paying Creators to Skip Netflix

Plus: institutional capital buying creator channels, Alex Cooper's exit from UTA, and Google's new access for mid-tier creators.

Creator marketing is chaos. YouTube disagrees.

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

Brands Need Creator Infrastructure

Not just the creator campaigns that go with it — and Nike just showed why that matters.

3 platforms just bet on the same format

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

A creator film just beat Star Wars at the box office.

How did that happen?

Viewer asks. AI answers. You get skipped.

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

The playbook that almost broke Amazon is coming for TikTok Shop

The infrastructure is finally catching up

YouTube rebuilds the deal stack. Facebook writes checks. Unilever demands accountability. And Alix Earle cashes out.

Long-form creators want your TV budget

Creator marketing intelligence for brand builders — March 10, 2026