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The two Cannes campaigns worth your Tuesday.

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

Creator marketing is chaos. YouTube disagrees.

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

Brands Need Creator Infrastructure

Not just the creator campaigns that go with it — and Nike just showed why that matters.

3 platforms just bet on the same format

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

A creator film just beat Star Wars at the box office.

How did that happen?

Authenticity Is Now the Algorithm

Original Wins. Finally.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

The playbook that almost broke Amazon is coming for TikTok Shop

Budgets Are Up, Deal Sizes Are Down

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

The robots are coming for your influencer budget

AI is crashing creator marketing from every direction. Here's what happened this week — and what it means for your brand.