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TikTok Shop

TikTok Shop isn't a loyalty play.

Jul 7, 2026

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

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Brands Need Creator Infrastructure

Jun 16, 2026

Not just the creator campaigns that go with it — and Nike just showed why that matters.

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Creator marketing won't grow up until it's bought like media

May 5, 2026

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

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The playbook that almost broke Amazon is coming for TikTok Shop

Apr 7, 2026

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Creator marketing just grew up

Mar 3, 2026

New data, new money, and new expectations from creators themselves. Here's what happened this week.

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

© 2026 Sundae Collective, LLC.
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