TikTok

TikTok Shop isn't a loyalty play.

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

Brands Need Creator Infrastructure

Not just the creator campaigns that go with it — and Nike just showed why that matters.

3 platforms just bet on the same format

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

Viewer asks. AI answers. You get skipped.

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

Authenticity Is Now the Algorithm

Original Wins. Finally.

The playbook that almost broke Amazon is coming for TikTok Shop

Budgets Are Up, Deal Sizes Are Down

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Long-form creators want your TV budget

Creator marketing intelligence for brand builders — March 10, 2026