Social Commerce

TikTok Shop isn't a loyalty play.

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

The playbook that almost broke Amazon is coming for TikTok Shop

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Creator marketing just grew up

New data, new money, and new expectations from creators themselves. Here's what happened this week.