Performance Marketing

TikTok Shop isn't a loyalty play.

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

Creator marketing is chaos. YouTube disagrees.

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

The playbook that almost broke Amazon is coming for TikTok Shop

The infrastructure is finally catching up

YouTube rebuilds the deal stack. Facebook writes checks. Unilever demands accountability. And Alix Earle cashes out.

Budgets Are Up, Deal Sizes Are Down

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

The robots are coming for your influencer budget

AI is crashing creator marketing from every direction. Here's what happened this week — and what it means for your brand.