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Micro-Creators

TikTok Shop isn't a loyalty play.

Jul 7, 2026

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

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Authenticity Is Now the Algorithm

May 12, 2026

Original Wins. Finally.

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Creator marketing won't grow up until it's bought like media

May 5, 2026

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

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Budgets Are Up, Deal Sizes Are Down

Mar 24, 2026

The Sundae Tuesdae: Creator marketing intelligence for brand builders

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Long-form creators want your TV budget

Mar 10, 2026

Creator marketing intelligence for brand builders — March 10, 2026

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

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