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Long-Form Content

The two Cannes campaigns worth your Tuesday.

Jun 30, 2026

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

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3 platforms just bet on the same format

Jun 9, 2026

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

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A creator film just beat Star Wars at the box office.

Jun 2, 2026

How did that happen?

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Creator marketing won't grow up until it's bought like media

May 5, 2026

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

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Budgets Are Up, Deal Sizes Are Down

Mar 24, 2026

The Sundae Tuesdae: Creator marketing intelligence for brand builders

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Long-form creators want your TV budget

Mar 10, 2026

Creator marketing intelligence for brand builders — March 10, 2026

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

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