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A YouTube View Isn't Worth What It Was

Sep 15, 2026

Plus: Meta's $17B settlement changes teen reach, and creator-founded CEOs keep exiting.

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The Scariest Thing in Creator Marketing Is Watching It Fail in Public

Aug 18, 2026

Plus: Twitch, Neutrogena, Phia, CreatorIQ, and Meta — every story is someone letting a default make a call that was theirs to make.

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Disney Opened the Vault. Amazon Opened the Ad Budget.

Aug 11, 2026

Plus: Unilever's 300,000 creators get stress-tested, OpenAI's luxury trip backfires, and Australia's ban barely moves the needle.

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Nobody Opts Out of the Attention Economy

Aug 4, 2026

Plus: LinkedIn's AI slop button, Reddit's shaky search traffic, and H1's best honesty campaigns.

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3 platforms just bet on the same format

Jun 9, 2026

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Authenticity Is Now the Algorithm

May 12, 2026

Original Wins. Finally.

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Budgets Are Up, Deal Sizes Are Down

Mar 24, 2026

The Sundae Tuesdae: Creator marketing intelligence for brand builders

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The robots are coming for your influencer budget

Mar 1, 2026

AI is crashing creator marketing from every direction. Here's what happened this week — and what it means for your brand.

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

© 2026 Sundae Collective, LLC.
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