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Creator Monetization

The two Cannes campaigns worth your Tuesday.

Jun 30, 2026

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

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Creator marketing is chaos. YouTube disagrees.

Jun 23, 2026

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

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Brands Need Creator Infrastructure

Jun 16, 2026

Not just the creator campaigns that go with it — and Nike just showed why that matters.

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A creator film just beat Star Wars at the box office.

Jun 2, 2026

How did that happen?

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Authenticity Is Now the Algorithm

May 12, 2026

Original Wins. Finally.

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Creator marketing won't grow up until it's bought like media

May 5, 2026

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

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The infrastructure is finally catching up

Mar 31, 2026

YouTube rebuilds the deal stack. Facebook writes checks. Unilever demands accountability. And Alix Earle cashes out.

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Budgets Are Up, Deal Sizes Are Down

Mar 24, 2026

The Sundae Tuesdae: Creator marketing intelligence for brand builders

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Long-form creators want your TV budget

Mar 10, 2026

Creator marketing intelligence for brand builders — March 10, 2026

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

© 2026 Sundae Collective, LLC.
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