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Campaign Examples

TikTok Shop isn't a loyalty play.

Jul 7, 2026

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

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The two Cannes campaigns worth your Tuesday.

Jun 30, 2026

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

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A creator film just beat Star Wars at the box office.

Jun 2, 2026

How did that happen?

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Creator marketing just grew up

Mar 3, 2026

New data, new money, and new expectations from creators themselves. Here's what happened this week.

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

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