Brand Programs

Disney Opened the Vault. Amazon Opened the Ad Budget.

Plus: Unilever's 300,000 creators get stress-tested, OpenAI's luxury trip backfires, and Australia's ban barely moves the needle.

Unilever automates everything except the relationship.

Plus: TikTok Shop's AI-fakes problem, provenance goes mainstream, and the EU's next move.

TikTok Shop isn't a loyalty play.

It's built for something harder. Plus Unilever's creator math and Victoria's Secret's casting bet.

The two Cannes campaigns worth your Tuesday.

Vaseline and Heineken split Cannes' top social & creator prize. Albertsons just commissioned a soap opera.

Creator marketing is chaos. YouTube disagrees.

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

3 platforms just bet on the same format

TikTok went to Sundance. Meta built a series tab. Creator marketers are flocking to Cannes. And YouTube earned what TikTok hasn't.

Authenticity Is Now the Algorithm

Original Wins. Finally.

Creator marketing won't grow up until it's bought like media

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

The playbook that almost broke Amazon is coming for TikTok Shop

Macro influencers are asking UGC creators for advice

The Sundae Tuesdae: Creator marketing intelligence for brand builders

Long-form creators want your TV budget

Creator marketing intelligence for brand builders — March 10, 2026

Creator marketing just grew up

New data, new money, and new expectations from creators themselves. Here's what happened this week.