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AI

Temu Spent $962 Million on Creators Who Don't Exist

Sep 8, 2026

Plus, affiliate platforms are fighting over commissions that aren't theirs, and creator pricing still has no floor.

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The Scariest Thing in Creator Marketing Is Watching It Fail in Public

Aug 18, 2026

Plus: Twitch, Neutrogena, Phia, CreatorIQ, and Meta — every story is someone letting a default make a call that was theirs to make.

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Nobody Opts Out of the Attention Economy

Aug 4, 2026

Plus: LinkedIn's AI slop button, Reddit's shaky search traffic, and H1's best honesty campaigns.

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Unilever automates everything except the relationship.

Jul 21, 2026

Plus: TikTok Shop's AI-fakes problem, provenance goes mainstream, and the EU's next move.

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Google Shows You How Search Finds Your Social Posts. At Last.

Jul 14, 2026

A free tool to check your Search and Discover visibility, and an EU ruling that could reshape who competes on AI search.

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Creator marketing is chaos. YouTube disagrees.

Jun 23, 2026

Inside: creator content remixed without consent, True Classic's AI bet, and what 16,000 creators told Adobe.

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Viewer asks. AI answers. You get skipped.

May 26, 2026

Plus a quick Google quiz, a $2.2B data deal, and Spotify's AI cloning crackdown.

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Creator marketing won't grow up until it's bought like media

May 5, 2026

$40 billion and still a rounding error. Plus: Cannes builds a creator summit, Nestlé's AI workflow, and YouTube's deepfake shield.

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Budgets Are Up, Deal Sizes Are Down

Mar 24, 2026

The Sundae Tuesdae: Creator marketing intelligence for brand builders

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The robots are coming for your influencer budget

Mar 1, 2026

AI is crashing creator marketing from every direction. Here's what happened this week — and what it means for your brand.

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The Sundae Tuesdae

Creator marketing intelligence for brand builders

© 2026 Sundae Collective, LLC.
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